SCOPE OF WORK
BRANDING | PACKAGING | COMMUNICATIONS DESIGN
HoneySpree
Rebranding Gift Favours
HoneySpree is a door gifts company specialising in customisable honey favours for all occasions. This rebranding exercise repositioned HoneySpree to a relational brand archetype, focusing on the emotions and care they put in their products and services.
This is communicated across HoneySpree’s full suite of brand touchpoints, along with their logo, colour palette, graphic and imagery style, and the accompanying key visuals. The result is a meticulous, empathetic, and generous brand that provides a distinctive experience for its customers.
The Relational Brand Position
HoneySpree's brand essence 'With Sweetness', captures the brand’s commitment of creating thoughtful and personalised service and product offerings while adding in small touches of care to reflect the quality, delicateness, and exquisiteness of the brand.
This is brought to life with the Caregiver tone of voice to reflect HoneySpree's warmth and compassion they have towards their customers.
