SCOPE OF WORK
BRANDING | ENVIRONMENTAL GRAPHICS | COMMUNICATIONS DESIGN
Chupitos
Go Wild for a While
Chupitos is a Singapore-based bar and restaurant that is all about celebrating bold flavours and spreading the free-spirited message of fun and friendship. Located in the heart of Clarke Quay, Chupitos offers a unique drinking and dining experience that is unlike any other, and with them, it’s always a good time.
This rebranding reinforces Chupitos as an experiential brand, conveying them as an all-day dining and party destination. At the same time, it reframes the public’s perception of Chupitos as a ‘cheap shooters bar’ to a classic and quirky restaurant and bar. In turn, this helps the brand to attract a more mature crowd of diners and party-goers who are looking for sophisticated fun.
Chupitos’ refreshed brand identity introduces the unordinary to a tropical jungle. Inspired by Singapore as a tropical island, the jungle-themed concept acts as the backdrop for creating a playful, quirky, and colourful world. The key visuals use a unique illustrative style to create a series of applications in line with their tagline,
Go Wild For A While.
The illustrations are made up of a variety of components and layers that can be found in an un-ordinary jungle. The jungle flowers, leaves and serpent sets the stage for a tropical vibe. At the same time, the organic patterns add depth and quirkiness to the environment. The naked humans and body parts reinforce the elements of bizarreness and surprise to create an overall exciting visual experience. These elements can be combined to form the key visual and implemented separately across the touch points, from menus and UI/UX design to environmental graphics.
Brand Identity Design
