SCOPE OF WORK
PUBLICATION DESIGN, 50PP
Nippon Paint
Colour My World 2021
We collaborated with Nippon Paint to redesign its annual Colour My World catalogue, introducing new themes that reflected the needs of the time. Through various themes—colour of the year, theme of the year, and looking into interior design trends—we hoped to communicate the different facets of wall paints and to showcase Nippon Paint as a brand that cares for its customers.
Colour of the Year — Calm. Tranquil. Timeless.
In line with the growing movement of mindfulness and self-care in current times, Nippon paint introduced its Colour of the Year — Smooth Sailing. The cool yet contemporary Smooth Sailing embodies the anticipation of a breezy, trouble-free year ahead, much like cruising in the calm waters of a blue ocean under a clear, brilliant sky.
The new catalogue design aims to feature Nippon’s colours revolving around the vivid and calming colours of nature.
Theme of the Year — Life At Home with Nippon Paint
The 2021 Theme of the Year revolves around the concept of Life At Home with Nippon Paint.
In light of COVID-19, people were spending most of their time at home; a home was no longer seen as just a house to live in, but a space where ‘life’ happens. By pairing wall paint colours to daily life activities ranging from work-from-home to leisure time, Nippon Paint is able to help customers make decisions based on how they spend their time at home.
